Objectives
* Discuss professionalism and customer service.
* Define expectations on behalf of the consumer and consider opportunities to provide this in the context of fire and EMS.
* Evaluate various customer service problems and correctable actions that could be taken to avoid the problem.

Topic Highlights
Where did the S go in EMS and the fire service?

This session will cover issues and examples related to professionalism and customer service including personal examples of poor customer service from groups such as:

> American Airlines

> Compass Bank

> Dell Computer

> Texas Rangers Baseball Team

This session will have students leaving understanding the fundamental difference between doing a job and making a difference.

Audience/Track
This class is for anyone involved with public safety.